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Online Buyers:   Where are they coming from?

Dale Baker, President, Intrepid Investments and Jim Fosina, CEO of Fosina Marketing Group will speak on the emerging online media; and how the online channels are replacing and integrating with traditional offline media.  Messaging to the online customer needs to be approached differently than other media.

Dale and Jim will address the importance of understanding how to communicate with prospects and customers in the online space, which is critical to conversion success.

Speaker Biographies
Dale Baker has served as President of TheUseful, LLC since January of 2006.  The Useful is a lead generation company focused on the direct marketing industry and currently has approximately 800,000 visitors per day to its web sites.
In January 2008, Dale co-founded Intrepid Investments, LLC which is headquartered in the Virgin Islands.  Intrepid Investments, LLC’s mission is to buy or invest in companies that have or should have the internet as a major part of their marketing strategy.  In just 21 months, Intrepid has already completed four major acquisitions: Q Interactive / Cool Savings, Kitara Media, Postmaster Direct and most recently Vente, Inc. from Experian.   Additionally the company provided start-up capital for ThruChannel, LLC and Right Mail Marketing, LLC.  The Intrepid family of companies is focused on lead generation.  On a combined basis, they show approximately 150 million banner ad impressions per day and have over 600,000 visitors to its sites.

Dale has 20 plus years of experience serving as President or Principal for various industry leaders.  Before joining The Useful, Dale was Chairman and CEO at an aerospace industry start-up where he successfully grew revenues to $700 million within a 7 year time period. Prior to that, Dale spent ten years with GE and GE Capital serving in his last position as GE Capital’s Senior Vice President and Manager of its Corporate Finance Group headquartered in New York. 

Dale holds a BS degree in Mechanical Engineering from Virginia Tech and a Master’s in Business Administration from Duke University.  Dale has offices in Sunrise, FL and St. Thomas, USVI.

Jim Fosina formed Fosina Marketing Group in 2003 as a global direct and interactive marketing agency with a true Direct Marketing discipline for both offline and online advertising.  Jim’s business focus is specializing in emerging media and their respective channels; helping companies expand and shift their business in online and offline media; assist troubled companies to find their way in the ever changing and challenging marketing and media environment; and provide continuity expertise to companies who are looking to capitalize on automatic consumer replenishment. Jim has a 20 plus year history creating and developing new business channels for several well-known companies such as Kraft, Gevalia, Grolier, Scholastic, Harlequin, Oxmoor House, International Wine Cellars, Thompson Cigar, Book Club Associates, Silkies, Dennis Publishing and more.  In 1997 he was chosen to launch and head up Grolier’s online marketing initiative where he quickly built a high revenue channel which became the centerpiece of the Grolier sale to Scholastic in 2001.

As CEO, Jim gives back to the Direct Marketing Industry and the community.  He serves and chaired the DMA Ethical Business Practices Committee.  He is a board member of the Direct Marketing Information Exchange (DMIX) Association, and Chairman of the Junior Achievement of Westchester, Putnam and Rocklandcounties.  Junior Achievement is an organization which mentors young minds to become business professionals of the future. 

Jim holds a BBA in Marketing and Communications from Iona University. His offices are in Danbury CT and he and his family live in nearby Redding CT.



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